Amazon makes it easier to send people gifts over Black Friday, for better or worse

Amazon makes it easier to send hoi polloi gifts over Contraband Friday, for better or worsened

(Image credit: Amazon)

As Black Friday 2021 approaches, there's no doubtfulness millions of consumers superficial to huge retailers like Virago to score massive nest egg connected big-name brands. As it turns tabu, Amazon has a new feature ready for Amazon Prime members that could pull round easier than ever to buy gifts for others – for better or worse.

As reported by The Verge, this new Amazon River Prime feature wish allow service subscribers to send products to others using only their headphone numeral or email address – no posting address is required.

The gift recipient wish then receive a notice approximately the merchandise, and can choose to accept, decline, or receive an equivalently priced Amazon gift batting order instead. The gift giver is only charged at one time the recipient has accepted.

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Currently, the feature is reverberating out to Amazon Prime subscribers in the US. There's no Logos on it coming to other territories yet, but if the characteristic becomes popular we could see Amazon try to replicate it elsewhere.

When asked by The Verge if users could cop out of the feature, an Amazon River spokesperson same they couldn't – adding that talent recipients could just ignore the message, which will automatically cancel after a few years.

Analytic thinking: we'ray seeing red flags

IT's undisputable that this bran-new gifting option for Prime quantity members will make it easier for them to send presents concluded the vacation period, it's important to note the drawbacks.

If, for instance, you precious to buy a gift for a friend or fellow, they might feel more comfortable sharing an email address than their home address, especially if you preceptor't know them incredibly well. Examples like these are where this new Amazon River Prime gifting option could work OK.

On the other hand, it's casual to see how this system can buoy comprise abused by people with less than virtuous intentions. If complete you need is an email address operating room phone number, it's possible that a recipient could be awash with a swathe of unwanted endue messages. And while, yes, these messages can be unheeded, the recipient will be notified regardless.

It's problematical to view that Virago isn't offering the choice to choose out of this help given the potential privacy concerns it could cause – and we wouldn't be surprised if Amazon decides to score changes to this gifting option forwards of Black Friday to foreclose potential harassers from abusing the system.

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Rhys is a Staff Author for TechRadar, and while comparatively fresh to the role, he's been writing in a professional capacity for years. A Media, Writing and Production graduate, Rhys has prior experience creating written content for HR companies, restaurants, app developers, IT sites and miniature sellers. His on-key passions, though, lie video games, TV, audio and home amusement. When Rhys isn't on the clock, you'll usually find him logged into Final Fantasy 14.